Wouldn’t-You-Like-to-Know Facts regarding Health/Fitness Clubs

Wouldn’t-You-Like-to-Know Facts regarding Health/Fitness Clubs

1. an entire ton of individuals. At the current time, Associate in Nursing calculable forty five million Americans area unit members of health/fitness clubs - variety that has over doubled within the past two decades. Globally, the quantity of health/fitness club members nearly is one hundred twenty million. From a world perspective, the U.S. market represents thirty seven.5% of the entire world membership base, down from over five hundredth but a decade earlier.

2. NO gift. in line with the foremost recent knowledge accessible, the common monthly dues paid by a health/fitness member within the us more or less is $60, that is reminiscent of the evaluation structure that exists in Europe. Elsewhere, club dues area unit lower significantly within the rising markets of China and Asian country, regarding identical as in Japan. the foremost pricey market within the world is Russia, wherever the common monthly dues slightly area unit over sixty monetary unit (the equivalent of U.S. $85, with the worth another tax included).

3. a small MALE INFLUENCE. For the previous few years, 51% of U.S. club members are men, and forty ninth are ladies. In distinction, as recently as 2007, ladies portrayed the bulk of club members within the U.S. Globally, the sex composition appears to vary by region. In some countries (e.g., U.K., France, Italy, Spain, and Russia), ladies comprehend a bigger phase of club membership. In Germany, on the opposite hand, the sex breakdown is that the reverse.

4. TRENDING OLDER. For the past decade, the share of club members involving people fifty five and older has increased  slightly (to 23%), whereas the quantity of people between the ages of eighteen and thirty four has declined slightly. In fact, expectations area unit that the 55-plus population can occupy a good larger proportion of the "typical" U.S. club’s membership base within the future.

5. the educational issue. Education level could be a sturdy determinant of membership viability. As such, more or less fifty nine of club members in the United States, for instance, have either a university degree or a graduate-level certification, whereas another twenty ninth have received some postsecondary education. It is also attention-grabbing to notice that an instantaneous correlation exists between education and club participation level. because the level of education will increase, the extent of participation within the programs and activities of the ability conjointly will increase.

6. cash TALKS. almost like instructional action, unit (HH) financial gain features a sturdy influence on club membership viability, significantly within the us. for instance, more or less 12 months of all U.S. club members report HH incomes in more than $100,000 annually, whereas an estimated 27% of members have annual HH incomes of but $50,000.

7. A modification OF fashion. Exercise - some individuals look into it as a 4-letter word. Others contemplate it torture. Still others area unit "true believers" WHO couldn’t live while not it. As such, health/fitness clubs face a significant challenge as a result of several of those structure entities typically build their business model on the idea of obtaining individuals to just accept and adopt exercise. In reality, adopting exercise is like change to alternative fashion behaviors (e.g., feeding healthier, quitting smoking) - it is terribly tough for a few individuals.

8. ONE SIZE doesn't work ALL. nobody "perfect" theory exists regarding however and why individuals adopt exercise. Clubs mustn't assume that one explicit approach are the remedy to success with relation to obtaining individuals to exercise in their facilities. As such, clubs have to be compelled to perceive the assorted theories underlying exercise behavior and determine (and adopt) sensible solutions, supported the psychological, emotional, social, and environmental conditions that area unit poignant their specific set of circumstances.

9. ALL isn't ROSY. In general, most shoppers tend to own positive perceptions regarding health/fitness clubs, each from a general perspective and in comparison with alternative businesses within the community. On the opposite hand, some shoppers even have some lingering negative attitudes regarding clubs - beliefs that closely align with the explanations that people typically provide for resigning their club membership.

10. outward-bound THE PREMISES. the explanations that people report for let go their membership {in a|during a|in Associate in Nursing exceedingly|in a terribly} health/fitness club area unit very almost like those factors that they indicate area unit vital to their achieving a high level of member satisfaction - an setting that promotes social interaction and affiliation (exercise partners), Associate in Nursing setting within which the member feels comfy (fits in), Associate in Nursingd an setting that's motivating (satisfactory programs, employees responsiveness, etc.).