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Wednesday, September 17, 2014

Google Adds Callout Extension Support To AdWords API

Google Adds Callout Extension Support To AdWords API





Google proclaimed new “callout extension” support within the AdWords API. the corporate introduced callout extensions for its ads earlier this month.

In a fast note on the Google Ads Developer journal, Ray Tsang from the AdWords API Team says:

Starting nowadays, all AdWords API versions will currently manage callouts mistreatment the present Feed API, kind of like different feeds.

Feeds for callouts ar mapped to feed placeholder sort seventeen, with only 1 string field. See the feed placeholder documentation for a lot of info.


Callout extensions change businesses to feature text to their ads light specific data regarding their product and services. they'll be accustomed draw attention to special details regarding product or highlight what makes the business stand out from its competitors.

Google aforementioned on Gregorian calendar month third that the feature was starting its roll out, which it'd be out there to all or any advertisers at intervals the approaching weeks. It’s unclear if the roll-out has utterly finished nevertheless.

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