Finland’s Jolla Takes Its Sailfish-Powered Smartphone To Bharat, Via Snapdeal

Finland’s Jolla Takes Its Sailfish-Powered Smartphone To Bharat, Via Snapdeal

Jolla, the Finnish smartphone startup that used the MeeGo open supply OS as a jumping off purpose for its own Android-app compatible Sailfish OS — and that last Gregorian calendar month discharged its 1st telephone in its home market — has currently expanded  convenience of the phone to Bharat.

Jolla’s telephone is priced at Rs. 16,499 in Bharat (around $270), and is commerce solely via native ecommerce big Snapdeal.

India is that the second non-European market that Jolla has launched its name debut smartphone into, when adding port back in August — via a partnership with the three carrier. Elsewhere, it says it's native operator/distribution partners in Suomi, Estonia, Kazak and European nation. In most Europe it sells its handsets direct, via shop.jolla.com.

Cumulative sales ar AN unknown at now, as Jolla isn't revealing any sales figures for the telephone.

While Jolla has set itself up as a refreshing various to the dominant smartphone platforms of humanoid and iOS — with a definite, gesture-focused interface and smartphone hardware with a twist (thanks to a removable armor plating that links via NFC to the phone’s package interface) — the task of standing move into rising markets with high growth potential, like Bharat, is obtaining more durable due to progressively fierce competition within the lower finish of the humanoid area.

Google has invigorated its own platform efforts to raised target such markets, with the recent launch of humanoid One: AN initiative to figure with OEMs to ascertain hardware standards to make sure higher quality ‘affordable’ devices — and additionally build a powerful lower finish complete for humanoid, below the humanoid One banner.

Mountain read declared the primary wave of humanoid One handsets in Bharat simply last week, beginning at Rs half-dozen,399/$105.

China’s Xiaomi, a smartphone startup that has forked humanoid and skins the OS with its own MIUI, is additionally targeting Bharat, recently setting out to sell its mid-tier telephone, the M3, at Rs.13,999/$230 within the market. therefore the Android-powered competition is clearly undercutting Jolla’s efforts.




That said, Jolla has ne'er aimed to contend on worth — however rather by providing one thing totally different to the quality smartphone interface.

Still, it'll doubtless have its work cut bent on persuade potential consumers to pay a premium for one thing totally different as rival, cheaper Android-powered handsets become progressively reasonable and capable — because of higher hardware trickling down.

One part that helps Jolla is app compatibility with humanoid, thus though it’s a distinct smartphone platform it will still faucet into the humanoid app scheme. but Jolla’s device solely runs a sub-set of humanoid apps, via AN copycat, and these apps will encounter stability and performance problems. Meanwhile, the amount of native Sailfish apps obtainable for Jolla’s telephone pales as compared to the immense scale of native Android/iOS apps on faucet.